Tagged with millennials

3 Ways to Adapt in a Changing Retail Landscape

3 Ways to Adapt in a Changing Retail Landscape

Today’s new digital consumers have very different expectations, and it can be challenging to keep up with their needs. It’s important to have a competitive edge in today’s evolving retail landscape. Here are three ways to make your store stand out and how to implement each tactic. Educate Staff It’s more important than ever to … Continue reading

3 Ways to Rethink Your Store and Thrive

3 Ways to Rethink Your Store and Thrive

In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading

What’s Trending: Chatbots in Retail

What’s Trending: Chatbots in Retail

Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading

How To: Set Your Store Apart from Amazon and Offer Value

How To: Set Your Store Apart from Amazon and Offer Value

Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading

6 Ways to Create an Online Influence

6 Ways to Create an Online Influence

There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence … Continue reading

What You Need to Know About Influencer Marketing

What You Need to Know About Influencer Marketing

Millennials require an entirely new approach when it comes to advertising since they are incredibly adept at filtering out everything except what they want. They can easily tune out any traditional advertising that doesn’t seem genuine or is too commercial. It’s time to look towards new ways of getting your message across so you will … Continue reading

Tips and Tricks: Social Media Dictionary

Tips and Tricks: Social Media Dictionary

The list of social media terms grows longer every day, and it can be hard to keep up. We’ve got you covered with a comprehensive list of terms and definitions you need to know to effectively engage with your students. Sources: blog.hootsuite.com, blog.hubspot.com, blog.bufferapp.com

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading

How To: Create a Seamless Omnichannel Experience

How To: Create a Seamless Omnichannel Experience

In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can … Continue reading

What’s Trending: Personalized Customer Service

What’s Trending: Personalized Customer Service

With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to … Continue reading