There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence online:
- Leverage User Generated Content
84% of people trust opinions and recommendations from people they know over any other form of marketing. Utilizing User Generated Content can enhance your store’s online image and influence purchasing decisions as much as 20%. - Be Authentic
Millennials trust what they feel is authentic and 43% of them rank authenticity over content when consuming news. Speak to your students in a relatable way, utilize content like videos and testimonials to build trust and build a rapport with your shoppers. - Know Your Stuff
Millennials are 44% more likely to trust experts, so it’s important to know the products you sell and how your students can use them. Engage with your students online and answer any questions or comments they may have, showcasing your knowledge will keep your students coming back for their next purchase. - Deliver Exceptional Customer Service
What’s really going to set you apart from other retailers is how you interact with your customers. 75% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Take the time to deliver Personalized Customer Service by commenting, liking and engaging with your students online. - Be Consistent
The best way to be consistent is by Creating a Seamless Omnichannel Experience so your students can find the right products and information they are looking for on the sites they frequent most. Keeping your themes, content, visuals, and service consistent on all of your digital platforms will ensure your customers are getting the best service. - Leave a Memorable Impression
If you work all of these tactics into your online influence you’ll be sure to leave a positive memorable impression on your students.
Sources: entrepreneur.com, hubspot.com
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