Posted by varconnection

How to Increase Sales During the Slow Season

How to Increase Sales During the Slow Season

Now that the back-to-school rush is ending, it’s time to find ways to keep students coming to your store. Here are four ways to increase sales. Create a Holiday Instead of waiting until Thanksgiving or Christmas, plan a holiday unique to your store. Here are some national holidays to celebrate or create a holiday of … Continue reading

Best Practices for Retail Merchandising

Best Practices for Retail Merchandising

Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading

Shopping Trends for Generation Z

Shopping Trends for Generation Z

Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading

Help Your Students Relax During Finals Week

Help Your Students Relax During Finals Week

The semester is about to wrap-up. You can pretty much feel your students’ stress levels the moment you see them. Help them de-stress with activities you can do in your store. For your students, especially first year students, their stress levels are at an all-time high. For some, the stress of being away from home … Continue reading