Social media is an inescapable facet of retail in the modern age. Retailers both large and small use social media to advertise themselves and the products they carry, and customers use it to search for products they’d like to buy from their favorite stores. But did you know you can use social media to promote … Continue reading →

Sustainability is shaping retail in significant ways. Increasingly each day, consumers are searching for brands and products that adopt eco-friendly business practices into their daily operational procedures. Keep reading to see sustainability trends in retail that will be sure to impact your college bookstore for the foreseeable future. Recyclable Packaging Products contained in recyclable packaging … Continue reading →

There is no way to completely eliminate the carbon footprint in the retail sector, but there are some things bookstores and individuals can do to help reduce the overall impact of retail activity on the environment. Here are three ways you can reduce your bookstore’s carbon footprint that you can put into action today. Stock … Continue reading →

Sustainability is a major factor that influences Gen Z’s purchasing decisions. It’s a core value for this cohort of consumers, who are also your primary customers as the current generation of college students. Keep reading to see how Gen Z college students prioritize sustainability in retail. Sustainability as a Core Value A few core values … Continue reading →