This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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How to Connect with Gen Z on Social
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Tips for Creating Effective Email Campaigns in Higher Education
Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
How to Establish KPIs for Small Business
Establishing KPIs is an important part of running a business. Continue reading
5 Ways to Implement Goal Setting in Your Store
Discover why goal setting is important for small businesses and how to implement it in your store. Continue reading
5 Ways to Have Better Open Rates with Automatic Emails
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
Digital Marketing Trends for 2020: Interactive Content
If you are trying to increase customer interaction on social media, try posting interactive content. According to a study in 2016 from Content Marketing Institute, 81% of marketers say interactive content is more effective at grabbing the consumers’ attention than static content. Here are the top 3 types of interactive content marketers are using today. … Continue reading
