January is the best time to plan out content and promos through the rest of the year. While we focused on promotion ideas last week, this week we will go over how to best organize them and stay on track all year long. Continue reading
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Planning for the Year: Preparing for Promotions
College bookstores are often the first stop for students in need, but when they can end up spending up to $1,200 a year on textbooks, it’s no wonder that students look primarily for deals. Here are a few ideas to boost sales while remaining conscious of rising costs for students. Continue reading
Planning for the Year: Key Buying Seasons
Planning purchasing for the new year can seem overwhelming, but keeping major buying seasons in mind can make this easier. From holidays to school breaks, here are the seasons to keep track of this year. Continue reading
Second Semester Ecommerce Tips
In today’s increasingly digital landscape, college bookstores face the challenge of evolving with tech-savvy students while maintaining a physical presence on campus. With the upcoming second semester, it’s crucial for college bookstores to maximize their digital presence. This blog post will explore ecommerce tips to help bookstores succeed in the coming year and beyond. Continue reading
New Tech for Second Semester
Second semester 2024 is gearing up to be full of hot new technology — but no need to be overwhelmed! We have put together a curated list of some of the best new tech to stock to help lessen the stress of second semester. Continue reading
Second Semester Restocking
It may only be November but second semester is coming faster than we think! Stock up on student essentials and products they’re sure to love in the new year. Continue reading
Second Semester Trends
Knowing what to restock for second semester can be difficult, so here are a few trends to watch to help with the restocking process! Continue reading
Back-to-School Trends in 2023
With every new school year come new trends to enhance students’ learning! Here are a few trends to stay on top of as September rolls around. Continue reading
How to Market Effectively on Social Media: 5 Tips for Your Store
Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
5 Marketing Trends for 2023
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
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