Knowing what to restock for second semester can be difficult, so here are a few trends to watch to help with the restocking process!
Money-Saving Purchases
With inflation’s impacts into 2024 looking uncertain, customers may continue to hold back on spending. As a result, items that will end up saving consumers money in the long run may be popular. Coffee machines, public transit passes, on-the-go thermoses, and more money-saving products will likely be popular for second semester.
Online Shopping
Online shopping has been increasingly more popular in the last few years and will continue to be in 2024. When preparing for second semester, ensure your store has an adequate and easy-to-use online store as well for students’ ease. Allowing students to order delivery also makes things more convenient for them.
Sustainable Products
College students are increasingly eco-conscious and want their purchases to reflect their values. Think about stocking eco-friendly products like reusable water bottles or recycled notebooks for second semester.
Social Media Advertising
Utilizing social media as a form of free marketing will continue to be popular for second semester, especially video content. Use TikTok or reels to show off products and film how-to videos to better interact with students online.
Final Thoughts
Many things will remain the same as second semester rolls around, like online shopping, sustainability, and social media advertising, but it’s important to stay on top of trends for 2024 to maximize your marketing and better serve your campus community.
Sources
retailconnection 