Tagged with best practices

How To: Set Your Store Apart from Amazon and Offer Value

How To: Set Your Store Apart from Amazon and Offer Value

Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading

Overcoming the Overpriced Misconception

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading

What’s Trending: In-Store Pickup

What’s Trending: In-Store Pickup

In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading

What’s Trending: Personalized Customer Service

What’s Trending: Personalized Customer Service

With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to … Continue reading

Tips and Tricks: A Guide to Social Media Etiquette

Tips and Tricks: A Guide to Social Media Etiquette

Etiquette is important and even social media has its own set of rules you need to know. Although each platform is different here are a few guidelines you can follow as you’re scheduling and posting on any of your social media sites. Sources: rebekahradice.com, louisem.com, outboundengine.com

How To: Make Your Store a Destination

How To: Make Your Store a Destination

With the convenience of online shopping on the rise, retailers need to get more creative about how they get people into their stores. A brick-and-mortar store isn’t about the products on the shelves anymore; now it’s all about the experience it provides. Offering discounts and sales may get students into your store, but it is … Continue reading