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How to Celebrate the Holidays DIY-Style

How to Celebrate the Holidays DIY-Style

Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading

The Un-holiday Promotion for Campus Retailers

Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading

Holiday [Shopping] Traditions 2020

Holiday [Shopping] Traditions 2020

Shop safe, and shop early The NRF recently released its annual consumer holiday survey claiming that consumers are starting their holiday shopping earlier this year. And it makes complete sense, at the start of COVID hitting the US hard this year, many consumers saw huge delays on the products they were ordering online. Even physical … Continue reading

Showing Equality in Your Store

Showing Equality in Your Store

As communities stand together for social justice, we want to share insight from NACS on actions your store can take to ensure equality amongst employees. Recruitment and hiring: Do you announce job opening broadly and give equal consideration to all applicants based on skills? Will minorities feel welcome in your stores’ culture? Work performance and … Continue reading

Digital Marketing Trends for 2020: Video

Digital Marketing Trends for 2020: Video

One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading