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Holiday [Shopping] Traditions 2020

Holiday [Shopping] Traditions 2020

Shop safe, and shop early The NRF recently released its annual consumer holiday survey claiming that consumers are starting their holiday shopping earlier this year. And it makes complete sense, at the start of COVID hitting the US hard this year, many consumers saw huge delays on the products they were ordering online. Even physical … Continue reading

Showing Equality in Your Store

Showing Equality in Your Store

As communities stand together for social justice, we want to share insight from NACS on actions your store can take to ensure equality amongst employees. Recruitment and hiring: Do you announce job opening broadly and give equal consideration to all applicants based on skills? Will minorities feel welcome in your stores’ culture? Work performance and … Continue reading

Digital Marketing Trends for 2020: Video

Digital Marketing Trends for 2020: Video

One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading

THE WISCONSIN STATE JOURNAL NAMES THE DOUGLAS STEWART COMPANY A WINNER OF THE MADISON TOP WORKPLACES 2019 AWARD

THE WISCONSIN STATE JOURNAL NAMES THE DOUGLAS STEWART COMPANY A WINNER OF THE MADISON TOP WORKPLACES 2019 AWARD

MADISON, WI, MARCH 3, 2019 – The Douglas Stewart Company has been awarded a Top Workplaces 2019 honor by The Wisconsin State Journal. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures several … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading