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How To Handle Bad Reviews

How To Handle Bad Reviews

How do you turn negative reviews into a positive experience? Bad reviews don’t have to result in loss of business. This is your chance to retain customers. Use it as an opportunity to attract more customers. When life hands you lemons…get ready to whip up a batch of lemonade! Learn how to turn those bad … Continue reading

The value of thanking your employees

The value of thanking your employees

Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading

The Customer Experience Lifecycle

The Customer Experience Lifecycle

The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading

What to post on each social media platform

What to post on each social media platform

Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading

Who is using what?

Who is using what?

Though millennials have a reputation for constantly being on their phones, people of all ages use social media. We already know that we can use social media to influence shopping decisions. Learning what generation is using what form of social media will help you cater to your students and other customers. Every time a new … Continue reading

Happy 4th of July!

Happy 4th of July!

Happy Independence Day from The Douglas Stewart Company! We will not be publishing a blog this week, but we’ll be back next week. Our office will be close July 4th to honor the Holiday. Sincerely, The Douglas Stewart Company  

It’s Not What You Think!

It’s Not What You Think!

The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading