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What to post on each social media platform

What to post on each social media platform

Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading

Who is using what?

Who is using what?

Though millennials have a reputation for constantly being on their phones, people of all ages use social media. We already know that we can use social media to influence shopping decisions. Learning what generation is using what form of social media will help you cater to your students and other customers. Every time a new … Continue reading

Happy 4th of July!

Happy 4th of July!

Happy Independence Day from The Douglas Stewart Company! We will not be publishing a blog this week, but we’ll be back next week. Our office will be close July 4th to honor the Holiday. Sincerely, The Douglas Stewart Company  

It’s Not What You Think!

It’s Not What You Think!

The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading

The Mobile Shopper

The Mobile Shopper

$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading

Tips to go Digital

Tips to go Digital

Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading

Back-to-School Products for Students

Back-to-School Products for Students

It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading

Keep Your Students Coming Back For More

Keep Your Students Coming Back For More

What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading