Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why …
Educators worldwide are working to incorporate STEAM education into their classrooms. This week on Var Connection, we break down why STEAM is necessary and share four ways to keep students engaged.
College bookstores play a crucial role in helping students feel appreciated and part of the community.
This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning.
As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce.
Staying motivated when sales are low is hard for every business. While experiencing a perceived failure, it’s common for owners and employees to suffer lower self-esteem. Taking the time to improve motivation will help prevent or limit the adverse effects you experience from perceived failure.