Filed under Campus store management

How To: Create an Effective Marketing Plan

How To: Create an Effective Marketing Plan

Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline … Continue reading

The Future of the Campus Store

The Future of the Campus Store

Earlier last month The New York Times published a piece focusing on transitions within campus stores. ‘As Amazon Arrives, the Campus Bookstore is a Books Store No More’ discusses a common theme we’ve seen on campuses, students are going elsewhere for their textbook purchases. This begs the questions where will students go for books and … Continue reading

Benefits of Cross selling and Upselling

Benefits of Cross selling and Upselling

Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading

The Science Behind Pricing: How to Get it Right

The Science Behind Pricing: How to Get it Right

Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading

The Holiday Season Starts Now!

The Holiday Season Starts Now!

While students get ready for midterms and apple picking campus store managers should be thinking about the holiday retail season. The key to a successful holiday shopping season is early planning and consistent marketing, especially if your store has to compete against retail giants. Retailers often engage with Halloween, Thanksgiving, and Christmas festivities in terms … Continue reading

Mission Statements: How to Make Your Store Stand Out

Mission Statements: How to Make Your Store Stand Out

Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading