Filed under Retail Trends

Scent Marketing

Scent Marketing

What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading

Your First Look: Meet the New Surface Family

Your First Look: Meet the New Surface Family

Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading

Meeting Your Customer’s Expectations

Meeting Your Customer’s Expectations

Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading

The Surface Go is Here!

The Surface Go is Here!

It’s finally official, the Microsoft Surface Go is here and it’s a game changer. At a compact size of 10 inches, it’s similar to the Surface Pro – starting at only $399. The Surface Go is complete with a built-in kickstand, Windows 10, and only weighs 1.15 lbs, which is a half-pound lighter than the … Continue reading