In a time where customers expect more from their shopping experience, retailers are stepping up their in-store game. Consumers now need a reason to walk into a physical store when they can get the same products online from the comfort of their own home. Many stores are pushing the future of retail by creating immersive … Continue reading
The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading
In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading
2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
Technology is constantly changing the way people shop and one of the biggest pain points for consumers is the amount of time spent standing in the checkout line. Large companies are starting to put the checkout process in the hands of the user, allowing them to skip the checkout lanes completely. This is not only … Continue reading
Augmented reality aims to address common shopping annoyances and engage customers. This technology allows consumers to digitally overlay selected products over a picture of their real-life, helping consumers make informed decisions. A survey conducted by Walker Sands, a digital marketing agency, found that 55% of consumers think virtual reality will influence their buying decisions in … Continue reading
Stay chic this spring with the top 10 color choices from the Pantone Color Institute. The colors you see below were based off of the lineup seen at New York’s Fashion Week. These colors aren’t just for clothes though; they will inspire designers and developers to reflect this pallet in their products for the spring. … Continue reading
Earlier last month The New York Times published a piece focusing on transitions within campus stores. ‘As Amazon Arrives, the Campus Bookstore is a Books Store No More’ discusses a common theme we’ve seen on campuses, students are going elsewhere for their textbook purchases. This begs the questions where will students go for books and … Continue reading
Great news for retail, back-to-school and college shoppers are expected to spend $75.8 billion, up from last year’s $68 billion. College students and families plan on spending an average of $888.71, according to a survey by the Prosper Insights and Analytics. This spending is slightly down from last year’s $899.18, but we are expected to … Continue reading
