Filed under Retail Trends

Meeting Your Customer’s Expectations

Meeting Your Customer’s Expectations

Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading

The Surface Go is Here!

The Surface Go is Here!

It’s finally official, the Microsoft Surface Go is here and it’s a game changer. At a compact size of 10 inches, it’s similar to the Surface Pro – starting at only $399. The Surface Go is complete with a built-in kickstand, Windows 10, and only weighs 1.15 lbs, which is a half-pound lighter than the … Continue reading

It’s Not What You Think!

It’s Not What You Think!

The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading

The Mobile Shopper

The Mobile Shopper

$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading

Tips to go Digital

Tips to go Digital

Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading

Keeping Up with the Customer

Keeping Up with the Customer

Why You Should Get Feedback From Your Students and How to Get It Stop worrying about keeping up with your competitors and focus more on keeping up with your students.  Have you ever asked your students what they think? Like verbally asked them their opinion on something? As a business owner, it’s important to cater … Continue reading

5 Technologies Reshaping Retail

5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading

VR vs. AR – What’s the Difference?

VR vs. AR – What’s the Difference?

As Augmented Reality (AR) and Virtual Reality (VR) continue to gain steam, you might be wondering what the difference is, and more importantly – how it affects your business. Both AR and VR are based on the same technologies, which is a graphical overlay that is directed by the user’s experience, based on their movements. … Continue reading