Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
As a result of COVID-19, we’ve seen a huge shift in retail. In April, retail sales took the largest dive on record falling 16.4% and eCommerce sites like Amazon increased 8.4%. Large retailers have been able to adapt and provide faster delivery times and better pricing. This will make it difficult for smaller retailers to … Continue reading
One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading
We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading
![Meeting Customer Expectations [Infographic]](https://retailconnection.files.wordpress.com/2020/01/gettyimages-1098269502.jpg?w=160&h=120&crop=1 "Meeting Customer Expectations [Infographic]")
As 2019 comes to a close and we welcome 2020, we’d like to highlight our top 5 posts from 2019. The Power of Smell Make Your Store More Compelling Help Your Students Relax During Finals Week Give Your Store a Voice to Increase Your Sales How Does Weather Affect Shopping Behavior?
![2019 Holiday Shopping Trends [Infographic]](https://retailconnection.files.wordpress.com/2019/11/canva-several-gift-boxes-beside-christmas-tree.jpg?w=160&h=120&crop=1 "2019 Holiday Shopping Trends [Infographic]")
Here’s what you can expect for 2019 holiday shopping.
![Customer Service Trends to Keep Students Coming Back [Infographic]](https://retailconnection.files.wordpress.com/2019/10/top-3-customer-service-trends-for-2019-e1571257752689.png?w=160&h=120&crop=1 "Customer Service Trends to Keep Students Coming Back [Infographic]")
Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading
