Filed under Retail Trends …

Best Practices for Retail Merchandising

Best Practices for Retail Merchandising

Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading →

Shopping Trends for Generation Z

Shopping Trends for Generation Z

Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading →

Scent Marketing

Scent Marketing

What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading →

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading →