Tagged with customer loyalty

How To: Implement Customer First Marketing

How To: Implement Customer First Marketing

According to MarketingSherpa, consumers are 269% more likely to be satisfied when they believe companies’ marketing efforts put their needs before business goals. In this survey 56% of respondents said customer-first marketing was either “important” or “very important” to them. What is Customer-First Marketing? MarketingSherpa defines customer-first marketing as, “an approach to marketing that strives … Continue reading

6 Ways to Create an Online Influence

6 Ways to Create an Online Influence

There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence … Continue reading

How To: Create an Effective Marketing Plan

How To: Create an Effective Marketing Plan

Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline … Continue reading

Overcoming the Overpriced Misconception

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading

2017 Marketing Trends to Focus on

2017 Marketing Trends to Focus on

As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading

15 Memorable Student Appreciation Ideas

15 Memorable Student Appreciation Ideas

With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading

Customer Loyalty vs. Customer Experience

College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading