Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline your strengths and weaknesses and define what makes your store unique so you can better serve your students. If you take the time to thoughtfully fill out each step below, you’ll be well on your way to creating an effective marketing plan.