Retail displays are an essential aspect of visual merchandising as they are designed to attract, engage, and motivate customers to purchase. Presentation is everything in retail spaces. One of the top reasons a customer makes a purchase is because something catches their attention. Here are some ways you can get the most from your retail displays: Continue reading
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
![Meeting Customer Expectations [Infographic]](https://retailconnection.files.wordpress.com/2020/01/gettyimages-1098269502.jpg?w=160&h=120&crop=1 "Meeting Customer Expectations [Infographic]")
Planograms are a good way to determine how to display products which can lead to increased sales. By utilizing planograms, you can have product in every square foot space in your store. Planograms make it easier to track inventory and reduce out-of-stocks. Students will appreciate the visual appeal and ease of shopping. Here are some … Continue reading
Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading
Stay chic this spring with the top 10 color choices from the Pantone Color Institute. The colors you see below were based off of the lineup seen at New York’s Fashion Week. These colors aren’t just for clothes though; they will inspire designers and developers to reflect this pallet in their products for the spring. … Continue reading
Capturing your customers’ attention by providing engaging displays, stocking essential products, and organizing your retail space in a way that truly shows you understand their needs is a key factor in making the most of your merchandise and your showroom. So what are some of your customers’ needs? Well, college students have more than a … Continue reading
In-store display solutions are a key component to the success of your business. The presentation of your merchandise will either prompt your customers to buy or walk-away. In other words, your store displays determine profit or loss. By using creative store displays, you’re making a certain visual connection with potential buyers of your product, one that is long … Continue reading
According to the Point of Purchase Advertising Institute in-store advertising, such as point of purchase (POP) displays, influence 53 to 60 percent of consumer purchases. Another research study revealed that during the same sale period if 100 products were sold with no signage: Then 170 were sold when handwritten signs were used 265 products were sold … Continue reading
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