While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading
Posted in September 2013 …
The Apple iPhone 5s & 5c Breakdown
Last week Apple announced, after much speculation, that it is launching not one, but two new iPhone models: The 5s and 5c. With both of these set to be released on September 20th, here is the breakdown of each of the newest features for the corresponding models and the current responses of today’s college students. … Continue reading
Do You Know Your Stuff? Why Knowledgeable Sales Associates are Essential
Being knowledgeable about your products is key to making the most of your merchandise, especially with Millennials. It is important to be able to keep up with them and answer their questions; basically, you must know your products well. According to a report released by PricewaterhouseCoopers LLP, over 83% of U.S. consumers do their research … Continue reading
Space-saving Solutions for College Living
Capturing your customers’ attention by providing engaging displays, stocking essential products, and organizing your retail space in a way that truly shows you understand their needs is a key factor in making the most of your merchandise and your showroom. So what are some of your customers’ needs? Well, college students have more than a … Continue reading
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