Tagged with research

Who is Generation C and how to connect with them

Who is Generation C and how to connect with them

Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy.  There’s a key group that’s being overlooked and they’re called … Continue reading

Understanding Mobile Usage Trends

Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading

Sell Your Software

The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading

The Modern College Student

As technology is woven into our daily lives, the modern college student is very dependent on technology. If you don’t believe us check out the infographic below from Presta Electronics. 73% of college students said they cannot study without technology. 38% of college students cannot go 10 minutes without checking their email, tablet, laptop or smartphone. … Continue reading