TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
Pumpkin spice and everything nice. Fall is in the air. Here are some tips and activities to bring fall to your store. Play Up the Season: Since 2020 hasn’t been how many people envisioned, spend a little extra time on your holiday décor to spread some cheer. Some ideas to incorporate fall into your store … Continue reading
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
As shoppers remain cautious of shopping in-store, continuing your eCommerce efforts are vital for your business. Make sure your online store is available where your customers are most – social media. Here’s what you need to know about opening up shop on Facebook. Facebook Shop is an easy way for stores to sell online and … Continue reading
Hats off to the class of 2020! While graduation will look different this year, make sure your students still feel special as they celebrate this great achievement. Graduate Spotlight Utilize your social media channels to give a shout out to graduating seniors. Ask students and parents to nominate a graduating senior and feature their picture … Continue reading
