Filed under social media …

5 Social Media Trends for 2023

5 Social Media Trends for 2023

If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading →

How to Elevate Your TikTok Marketing Strategy

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

How to Connect with Gen Z on Social

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

What You Need to Know About Instagram Reels

What You Need to Know About Instagram Reels

If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading →

Tips for Using Emojis and Hashtags on Social Media

Tips for Using Emojis and Hashtags on Social Media

With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.