How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide (Hootsuite).

Who uses TikTok?

With nearly half of all its users being between the ages of 10-29, TikTok is one of the best platforms to reach Generation Z and younger millennials.

 4 Tips to Boost Your TikTok Marketing Strategy

1. Create content with value

Before pressing post on that first video, make sure it provides value to your audience and fits your niche. With TikTok’s algorithm, you can target people with interests that match your business offerings. Make the most out of this by including educational or comedic content themed around your niche. This will encourage viewers to share your content with others, boosting you in more peoples For You feed.

An excellent example of engaging content is Makey Makey’s Interactive Sheet Music TikTok.


Interactive Sheet Music with Makey Makey and ! What sheet music should we make next? #odetojoychallenge #OdeToJoy #MakeyMakey

♬ original sound – Makey Makey
2. Challenges

According to Later, 50% of TikTok creators have participated in at least one challenge, and 35% participate in them regularly. Most users follow the trending hashtags associated with popular challenges on the platform, allowing your business the opportunity to expand its reach. By participating in challenges and using the appropriate hashtags regularly, you can steadily increase your views and followers over time.

Pro Tip: When participating in a challenge, remember to add your own spin to it. This will make your content more memorable and more likely to be boosted in the algorithm.

3. TikTok SEO

Make it easy for your customers to find you by prioritizing your TikTok search engine optimization (SEO). According to Sales Pop, “one of the best ways to reach the audience you need is to push your content into a group of related posts where there are people who are already interested in the same topic,” you can do this easily with hashtags. We highly recommend tracking the hashtags you use to see which ones positively impact your views and engagement rates. If you are new to using hashtags on TikTok, Influencer Marketing Hub offers a free TikTok Hashtag generator. Upload your video to the generator, and it will recommend hashtags for you.

4. Analytics

Whether you are new to TikTok or an old pro, checking your analytics regularly is key to growing your following. All accounts have essential analytic tools available, but you can upgrade to a pro account for free, if you are looking for more. With a TikTok Pro account, you can find information on your:

  • Follower demographic
  • Profile views
  • Video performance
  • Traffic sources
  • Trending content

Want to learn more?

TikTok has launched a Business Learning Center to provide easily accessible resources for businesses growing their accounts.


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