Filed under best practices

How To: Set Your Store Apart from Amazon and Offer Value

How To: Set Your Store Apart from Amazon and Offer Value

Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading

Overcoming the Overpriced Misconception

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading

What’s Trending: In-Store Pickup

What’s Trending: In-Store Pickup

In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading

How To: Create a Seamless Omnichannel Experience

How To: Create a Seamless Omnichannel Experience

In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can … Continue reading

What’s Trending: Personalized Customer Service

What’s Trending: Personalized Customer Service

With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to … Continue reading

Tips and Tricks: A Guide to Social Media Etiquette

Tips and Tricks: A Guide to Social Media Etiquette

Etiquette is important and even social media has its own set of rules you need to know. Although each platform is different here are a few guidelines you can follow as you’re scheduling and posting on any of your social media sites. Sources: rebekahradice.com, louisem.com, outboundengine.com