Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started! Have you ever seen a social media post that looked more like a blog post? Perfect for those who have … Continue reading
Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
Happy Independence Day from The Douglas Stewart Company! We will not be publishing a blog this week, but we’ll be back next week. Our office will be close July 4th to honor the Holiday. Sincerely, The Douglas Stewart Company
The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading
$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading
Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading
What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading
It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
