Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
TikTok is the world’s most downloaded app for those ages 18 to 24. Primarily known for viral dances, trends, and pop music, TikTok is so much more for Gen Z. If you’re looking to increase your marketing to Gen Z, TikTok is the place to go to reach them and learn more about them. Continue reading
If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading
TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
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