Posted in October 2013

Sell Your Software

The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading

The College Market Influencers

The Millennial generation carries a lot of purchasing power and influence. Basically, they are the ones who dictate what does well and what does not. But what drives this thinking? What influences this generation? In this post, we’ll take a look at the biggest motivators and influencers of the college market today.   Students Love … Continue reading

Targeting Faculty and Departments 101

Securing sales to departments and faculty members may be some of the most beneficial selling you can do as a retailer in the education market. However, selling and marketing to faculty and departments is much different than the targeting you do towards students. The products that are carried by a department often dictate what will … Continue reading

Timbuk2 at Interbike 2013

This year at Interbike 2013, Timbuk2 introduced the big brother to its Rasta Custom Messenger bag: the 9XL Custom Messenger bag! The idea came about when Timbuk2 staff questioned “What’s the craziest product we can make?” Timbuk2 states on their blog that they have “been making messenger bags for 25 years. [They] make big ones, … Continue reading

The Purchasing Power of College Students

College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading