Filed under retailers

How to Optimize Your Business for Voice Commerce

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading

How to Elevate Your TikTok Marketing Strategy

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading

What to Expect at ICBA 2021

What to Expect at ICBA 2021

ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading

Did your store close for the semester?

Did your store close for the semester?

It happened. Thanksgiving came and went, and your school is one of many that asked students not to return to campus after the holidays to prevent the spread of COVID. Never in a million years did you think you’d find your store in the position of having to close your store early for in-store business. … Continue reading