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Tagged with trends …
Shopping Trends for Generation Z
Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading
Your First Look: Meet the New Surface Family
Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading
Top 10 Products from CAMEX
5 Technologies Reshaping Retail
Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading
What is the Internet of Things (IoT)?
The topic of the Internet of Things (IoT) is increasing in popularity. With so much talk, you may be wondering to yourself, “What is IoT?” The Internet of Things is defined as the technology that allows objects like home appliances, fixtures, or devices to send and receive data via the internet. More devices are being … Continue reading
What’s Trending: Smart Mirrors
Smart mirrors may be the future of dressing rooms, since they provide many perks to both customers and store associates. Shoppers can choose from a multitude of features, like being able to adjust the lighting, choose a different language, and request a different size or color. The mirror can also scan what they are currently … Continue reading
What’s Trending: Chatbots in Retail
Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading
What’s Trending: Robots in Retail Stores
Having customer associates present in a store to answer customer’s inquiries is the main thing that separates brick-and-mortar from online stores. Often students do their research online, but they head into a store to get any remaining questions or concerns answered and ultimately to buy the product. It’s important to have retail associates ready and … Continue reading
How To: Use Emojis Effectively in Marketing
Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading
