COVID-19 took the world by surprise and accelerated the push towards online learning. Many college students are participating in college online instead of on campus in the traditional sense. Although this may mean less foot traffic in college bookstores, there are still several ways your store can support online students. Here are a few things that online students need as they prepare for their semester: Continue reading
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Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading
Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading
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