Mobile is taking the retail world by storm, its gaining popularity ranges from one-click payments to POS systems to in-store shopping assistants. This provides retailers with an extra touch point to drive sales, however like any marketing it takes planning. With 61% of retailers believing mobile devices are a key driver of sales growth1 it’s … Continue reading
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Tips for Hosting Better Events with Social Media
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading