Although both Millennials and Generation Z are extremely tech savvy and digitally inclined, the way they consume content is different. Instead of lumping them into the same group, it’s important to know what resonates with each generation. Based on their age and preferences, they are two entirely different audiences. Millennials are defined as the generation … Continue reading
![Motivate Students to Buy More Stuff [Infographic]](https://retailconnection.files.wordpress.com/2018/01/feature-image.jpg?w=160&h=120&crop=1 "Motivate Students to Buy More Stuff [Infographic]")
![30 Days of Social Media Content [Infographic]](https://retailconnection.files.wordpress.com/2018/01/thinkstockphotos-500887709.jpg?w=160&h=120&crop=1 "30 Days of Social Media Content [Infographic]")
It’s important to keep your content fresh to drive engagement with students. Sometimes it can be a struggle to create a constant stream of relevant content – we get it. That’s why we’ve compiled a lineup of topic ideas to get you through the month. Keep this list handy and use it as a tool … Continue reading
![Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]](https://retailconnection.files.wordpress.com/2017/09/thinkstockphotos-537307070.jpg?w=160&h=120&crop=1 "Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]")
As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor … Continue reading
With the overwhelming amount of content out there, it’s enough to make your head spin. Coupled with an overflowing inbox, it’s hard to know what posts to pay attention to. Luckily for you, we’ve been tracking our blog posts all year. We’ve figured out what the key topics are, so you don’t have to. Catch … Continue reading
Leveraging your current customer base is so important since it costs businesses 5-10x more to acquire new business than it does to sell to existing ones. Current customers also spend 67% more than new customers because you have already established trust with them. A 5% increase in customer retention can lead to a 25%-100% increase … Continue reading
With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading
It’s important to offer a simplified checkout process for your students to optimize the amount of orders coming through your website. If the checkout process has too many steps and becomes complicated the rates for cart abandonment begin to rise. With a streamlined checkout process you can increase cart conversion and create customer loyalty. Mobile … Continue reading
![Tips and Tricks: A Guide to Hashtags [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-638775698.jpg?w=160&h=120&crop=1 "Tips and Tricks: A Guide to Hashtags [Infographic]")
Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading
![Tips and Tricks: Social Media Checklist [Infographic]](https://retailconnection.files.wordpress.com/2017/04/thinkstockphotos-498398279.jpg?w=160&h=120&crop=1 "Tips and Tricks: Social Media Checklist [Infographic]")
If you keep up with your social media accounts, and update them regularly you can grow a robust online presence with your students; sometimes though it’s hard to know where to start. Create content and start conversations with your students by following this handy social media checklist. Print this checklist out and keep it handy … Continue reading
