Filed under Tips and Tricks …
How To Handle Bad Reviews
How do you turn negative reviews into a positive experience? Bad reviews don’t have to result in loss of business. This is your chance to retain customers. Use it as an opportunity to attract more customers. When life hands you lemons…get ready to whip up a batch of lemonade! Learn how to turn those bad … Continue reading
The value of thanking your employees
Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading
Where Does Your Students’ Customer Journey Take Them?
The customer journey involves every interaction the customer has with your company. The product, company, or service—this is all part of the customer journey. Mapping out the customer journey can be daunting. In fact, some small businesses choose to not do this. (DON’T BE LIKE THEM!). Don’t fret, it does not have to be a … Continue reading
The Customer Experience Lifecycle
The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading
Meeting Your Customer’s Expectations
Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
What to post on each social media platform
Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
Money, Money, Money: Making Buyback More Enjoyable
It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
Customer Service Tips for Small Businesses
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
Millennials Versus Gen Z – 3 Differences You Need to Know
Although both Millennials and Generation Z are extremely tech savvy and digitally inclined, the way they consume content is different. Instead of lumping them into the same group, it’s important to know what resonates with each generation. Based on their age and preferences, they are two entirely different audiences. Millennials are defined as the generation … Continue reading
