Staying motivated when sales are low is hard for every business. While experiencing a perceived failure, it’s common for owners and employees to suffer lower self-esteem. Taking the time to improve motivation will help prevent or limit the adverse effects you experience from perceived failure. Continue reading
Filed under Tips and Tricks …
How to Elevate Your TikTok Marketing Strategy
TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
5 Ways to Kick-Start Your Live Stream
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
How to Perfect Your Influencer Marketing
This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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How to Connect with Gen Z on Social
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Tips for Creating Effective Email Campaigns in Higher Education
Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
4 Ways for Retail Stores to Move Forward in 2021
How Employee’s Attitudes Affect Your Sales [Infographic]
As a consumer, have you ever experienced the employee who knows everything or doesn’t seem like they want to be at work? Sometimes employees have been with a company so long that they get bored with the day-to-day tasks and the unhappiness with their own life overspills onto the salesfloor. You may or may not … Continue reading
2021 Trends Explained: 5 Social Media Marketing Trends
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
Boost Sales in Your Store with These Tips
Whenever consumers see something new, they have the urge to learn more. Most likely there is a voice in their head saying, “I gotta have it.” This is probably happening with your customers all the time. Check out our latest infographic for tips to boost your sales.