Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
Discover why goal setting is important for small businesses and how to implement it in your store. Continue reading
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
![[Infographic] Consumer Behavior in 2021](https://retailconnection.files.wordpress.com/2021/03/untitled-design-37.png?w=160&h=120&crop=1 "[Infographic] Consumer Behavior in 2021")
While the pandemic has increased interest in online shopping, there are still a lot of people who desire to shop in-store and can’t wait for the retail experience to be back to normal. In the State of Consumer Behavior Report from Raydiant, 46% of people still prefer shopping in person. Here are some key takeaways … Continue reading
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
![Online Shopping: The Good and Bad [Infographic]](https://retailconnection.files.wordpress.com/2021/01/untitled-design-34.png?w=160&h=120&crop=1 "Online Shopping: The Good and Bad [Infographic]")
We’ve been saying that having an online presence is essential for your store. Having an online store allows you to reach more customers, makes shopping easier for your customers, and allows you to offer more product than you can in your physical retail space. We’d like to look at the good and the bad of … Continue reading
![How Employee’s Attitudes Affect Your Sales [Infographic]](https://retailconnection.files.wordpress.com/2021/01/gettyimages-935941772.jpg?w=160&h=120&crop=1 "How Employee’s Attitudes Affect Your Sales [Infographic]")
As a consumer, have you ever experienced the employee who knows everything or doesn’t seem like they want to be at work? Sometimes employees have been with a company so long that they get bored with the day-to-day tasks and the unhappiness with their own life overspills onto the salesfloor. You may or may not … Continue reading
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
