Filed under Campus Store

Why You Should be Active on Social Media

Why You Should be Active on Social Media

Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds.  It’s also … Continue reading

Who is Generation C and how to connect with them

Who is Generation C and how to connect with them

Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy.  There’s a key group that’s being overlooked and they’re called … Continue reading

15 Memorable Student Appreciation Ideas

15 Memorable Student Appreciation Ideas

With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading

Merchandising Tags that Pop

Merchandising Tags that Pop

Although the holiday season is a joyous one, college students have the added stress of finals. On top of worrying about their small budgets, buying gifts for their friends and family, they have to spend their spare time studying. By creating product badges for your online and brick and mortar store you are helping your … Continue reading

How to Tackle the Samsung Galaxy Note7 Recall

Rather than issuing another replacement plan as Samsung did earlier last month, the company is now offering full refunds and a gift certificate for the pain of dealing with not one, but two recalls. Many consumers bought cases, lens attachments, and power packs with their Note7’s. Discussions are still in the works with vendors on … Continue reading

The Future of the Campus Store

The Future of the Campus Store

Earlier last month The New York Times published a piece focusing on transitions within campus stores. ‘As Amazon Arrives, the Campus Bookstore is a Books Store No More’ discusses a common theme we’ve seen on campuses, students are going elsewhere for their textbook purchases. This begs the questions where will students go for books and … Continue reading

Inside The Store of the Future

Inside The Store of the Future

Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading

100 Bluetooth Accessories Under $100

100 Bluetooth Accessories Under $100

We’ve all heard the news, the iPhone 7 is saying its good-byes to the headphone jack–Adios. There will be a shift in the headphone and speaker industry, more and more consumers will go wireless. College retailers need to meet the demand with a good selection of Bluetooth devices. Many consumers are worried about the cost … Continue reading