Filed under Campus Store

How To: Lay Out Your Store for Success

How To: Lay Out Your Store for Success

In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading

Overcoming the Overpriced Misconception

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading

Why You Should be Active on Social Media

Why You Should be Active on Social Media

Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds.  It’s also … Continue reading

Who is Generation C and how to connect with them

Who is Generation C and how to connect with them

Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy.  There’s a key group that’s being overlooked and they’re called … Continue reading

15 Memorable Student Appreciation Ideas

15 Memorable Student Appreciation Ideas

With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading

Merchandising Tags that Pop

Merchandising Tags that Pop

Although the holiday season is a joyous one, college students have the added stress of finals. On top of worrying about their small budgets, buying gifts for their friends and family, they have to spend their spare time studying. By creating product badges for your online and brick and mortar store you are helping your … Continue reading

How to Tackle the Samsung Galaxy Note7 Recall

Rather than issuing another replacement plan as Samsung did earlier last month, the company is now offering full refunds and a gift certificate for the pain of dealing with not one, but two recalls. Many consumers bought cases, lens attachments, and power packs with their Note7’s. Discussions are still in the works with vendors on … Continue reading