If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
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Tips for Using Emojis and Hashtags on Social Media
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
Increase Your eCommerce Efforts with Facebook Shops
As shoppers remain cautious of shopping in-store, continuing your eCommerce efforts are vital for your business. Make sure your online store is available where your customers are most – social media. Here’s what you need to know about opening up shop on Facebook. Facebook Shop is an easy way for stores to sell online and … Continue reading
Honoring the Class of 2020 During COVID-19
Hats off to the class of 2020! While graduation will look different this year, make sure your students still feel special as they celebrate this great achievement. Graduate Spotlight Utilize your social media channels to give a shout out to graduating seniors. Ask students and parents to nominate a graduating senior and feature their picture … Continue reading
Content to Keep Followers Engaged [Infographic]
College students are all over social media. Whether they are looking for product recommendations or just need a break from studying, they turn to social media. Make sure your customers are interacting with your brand. Here are five types of contents to try on your social media platforms to keep your content fresh and students … Continue reading
9 Social Media Mistakes and How to Fix Them
Have you tried utilizing social media to increase your business but haven’t been successful? Here are 9 reasons why you might not have gotten the results you wanted from social media and how to fix them. Not having a social media marketing plan “Just wining it” is not a good social media strategy. If you … Continue reading
When to Post on Social Media [Infographic]
Utilizing social media can make quite an impact on your business, but if you aren’t posting when users are online, your post will get lost. Here are the best times to post on social media.
Social Media Checklist [Infographic]
Whether you are new to social media, or a pro social media marketer, this checklist will help you cover all the bases on your social media. Source: Social Media Today
How to Increase Sales During the Slow Season
Now that the back-to-school rush is ending, it’s time to find ways to keep students coming to your store. Here are four ways to increase sales. Create a Holiday Instead of waiting until Thanksgiving or Christmas, plan a holiday unique to your store. Here are some national holidays to celebrate or create a holiday of … Continue reading
What you need to know about email marketing vs social media marketing
Both email and social media are important parts of your marketing efforts. Your students likely use social media daily, and they check their email daily too. Email has been around for forever and is an established way of communicating with your students. But research has shown that social media is not just a fad—it’s here … Continue reading