Honoring the Class of 2020 During COVID-19

Hats off to the class of 2020! While graduation will look different this year, make sure your students still feel special as they celebrate this great achievement.

2020 New year Silhouette young man Freedom and Happy new year concept

  1. Graduate Spotlight

Utilize your social media channels to give a shout out to graduating seniors. Ask students and parents to nominate a graduating senior and feature their picture on social media. To increase engagement with this, include all seniors nominated in a drawing for a gift from the store.

  1. Care Box

Send a gift to students who purchased their cap and gown from the bookstore to say congratulations and let them know you are thinking about them. Sending this gift over the summer might be a nice surprise for students who are still searching for a job or dealing with challenges caused by the pandemic.

  1. 2020 Graduate Specials

After graduation, offer online specials for alumni apparel, resume paper, padfolios and other products to get alumni purchasing from your store.

  1. Share Their Graduation Day

Encourage your students to share their graduation photos on social media to help them feel connected. Turn this opportunity into a contest to incentivize students to share their photos with you and encourage their friends to participate.

How are you making your graduates feel special? Share your ideas in the comments below.

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