In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will just shop for the lowest price.
The survey also found:
In order to retain customer loyalty in this digitally dominated age, it’s important to continually excite and satisfy students. When students walk into your store they want to feel an emotional connection that creates a positive experience.
Here are a few ways you can engage with students and implement tactics that will meet their needs: