Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ business. There will always be one valuable asset that sets you apart from Amazon, your physical store presence. The way to thrive in a digital world is to play up the advantages that come from having a brick-and-mortar store.
Sources: newyorker.com, inc.com, linkedin.com
Feature Photo Credit: lifehacker.com
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