With the convenience of online shopping on the rise, retailers need to get more creative about how they get people into their stores. A brick-and-mortar store isn’t about the products on the shelves anymore; now it’s all about the experience it provides. Offering discounts and sales may get students into your store, but it is not a long-term solution to grow customer loyalty. Increase your impact by offering unique in-store services and create a space where your students want to spend time. Here are a few ideas on how to make your store a destination.