With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to go elsewhere if their needs are not met.
Show your students you care and set your store apart from other retailers by providing a personalized experience. Build a positive brand perception with customer service strategies that address Millennials’ engagement preferences. You can control the kind of service you offer to your students, and a superior level of customer service is enough to sway their decision to shop with you over others with possibly better prices. 66% of Millenials believe providing a personalized experience is the biggest spending motivator and companies that prioritize the customer experience generate 60% higher profits than their competitors
Personalized customer service is even starting to trend online with technology like Salesfloor. This platform allows customer to shop online with their local store associate from the comfort of their own home at any time of day. Online chat boxes are also being introduced, where customers can easily place orders and ask questions. This technology is still new though, and while nothing beats an in-person experience technology is getting closer to making retail more human online. This avenue of customer service is going to gain traction with Millenials as it is developed and perfected, so it’s something to keep in mind for the future.