Now that summer is officially here, orientation and other aspects of the back-to-school rush are in full swing. It’s only a matter of time before students are moving back into residence halls and apartment complexes for the fall semester. Here are 3 steps you can take today to make sure your campus bookstore is fully prepared for the back-to-school rush at the end of the season.
Establish Mobile Checkout Accessibility
Shoppers across every age group are increasingly using their mobile devices to purchase goods in retail. Thanks to secure mobile payment services like Apple Pay and Google Pay, consumers can quickly and easily use their mobile device with their electronically stored payment methods to pay at the checkout line. Establishing mobile pay accessibility at your checkout lines will simultaneously improve the checkout experience for your customers while saving time for everyone.
Properly Prepare Staff
Your post-season sales revenue will represent a direct reflection of your staff’s preparedness. Start training your staff ASAP to make sure they are fully prepared for the rush. Tell them about promotions, product features, customer service expectations, stocking procedures, and all other assets of their role that they’ll need to employ during the busy season.
Enhance Your Store’s Appeal
Often times, the only thing stopping a potential customer from walking into your store is a lack of decoration or an outdated window-cling. This is a perfect opportunity to enhance your store’s physical appeal with new decorations and merchandising efforts. Embrace the summer heat with wall decals or window posters highlighting hot summer deals or invest some extra revenue into a fresh coat of paint on your store’s outer wall. Seeing is believing for many people, so try to make your store look better to attract new customers.
Sources
https://timewellscheduled.com/blog/retail-management-planning-for-seasonal-change-five-tips/
https://www.happy-or-not.com/en/insights/blog/4-ways-to-prepare-your-store-for-the-summer-rush
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