Preparing for the fall semester can feel like an impossible task sometimes. Between running the store and taking action behind the scenes, things get confusing and complicated quickly. But did you know there are certain things you should absolutely do, and others you should absolutely avoid? Keep reading to see our most important Dos and Don’ts of fall prep.
DO Keep Things Clean
One of the most important tasks you can take to prepare your store is to keep things clean. Nearly 70% of consumers say a dirty store will influence them to shop elsewhere. Keeping your bookstore clean is important year-round, but especially during the back-to-school season. As students and parents make their way to campus for orientation and move-in day, your bookstore will likely be the first place they visit to get school supplies and other essential items for the semester. Secure their business by keeping the place clean!
DON’T Neglect Signage
Effective signs help customers navigate through your store and find the items they’re looking for while boosting your store’s visual appeal. Confused customers will get frustrated while trying to find what they need and wish there was a sign to help them out. Don’t miss out on easy sales conversions, put up good looking signs today.
DO Diversify Buying Options
Consumers today have several options to purchase things, and they’ll be expecting to have those options available to them when they enter your store. If your store only accepts cash and physical cards, you need to add new options like contactless payment and online purchasing right away. Making it easy for your customers to buy will make them more likely to return to your store in the future. This secures returning customers and makes them appreciate your campus bookstore.
DON’T Ignore Online Reviews
Online reviews on platforms such as Yelp can be a massive boon for your store, or a massive hinderance. Be sure to monitor online reviews regarding your store and find out why a customer did or did not enjoy shopping at your bookstore. If they left a positive review, respond with a quick thank you. If they left negative feedback, reach out on ways you can improve future shopping experiences. Customer feedback is crucial, and showing you care proves to potential shoppers that you value their opinions and presence.
Sources
https://www.score.org/articles/top-8-retail-dos-and-donts
https://www.retailcustomerexperience.com/blogs/a-retailers-guide-dos-and-donts-of-opening-up
https://www.timesvisionwire.com/the-dos-and-donts-of-running-a-successful-retail-business/
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