Effective visual merchandising is an important tool for retailers, especially during the back-to-school season. Good merchandising engages your shoppers, drives foot traffic, and increases shopping cart conversions to boost your revenue and meet sales goals. Keep reading to find some merchandising strategies for the back-to-school rush.
Build Attractive Displays
Visually appealing product displays are crucial to effective merchandising. Innovative and eye-catching designs stop your customers in their tracts and invite them to engage with products on display on a deeper level. When you build visually attractive displays, it enhances their shopping experience while they interact with your items and take more products to the check-out counter. It’s a win-win for everyone!
The Rule of Three
The Rule of Three is an important aspect of visual design across all mediums, including retail merchandising! This technique involves arranging products in groups of three. This can be done by grouping them by height, color, width, or value. The asymmetry naturally draws customer attention and helps shoppers subtly notice items as they pass by them in store.
Cross-Merchandising
Pairing related and complementary products together is a practice known as cross-merchandising. Cross-merchandising works well because it makes it easy for your customers to grab related items as they move throughout your store. An easy way to practice cross-merchandising in your campus bookstore is to place pens and pencils directly next to notebooks and planners. Another method you can try is to place laptops near backpacks.
Sources
https://www.multidev.com/blog/retail-merchandising-strategies
https://pos.toasttab.com/blog/on-the-line/how-to-merchandise-a-retail-store
https://planohero.com/en/blog/how-to-merchandise-a-retail-store
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