Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading
2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading
A study conducted by Harris Poll asked adults ages 18 and older what they really wanted in a relationship with a retailer. A large 74% of surveyed respondents said they wanted to receive messages on their phones during a store visit. A whopping 81% of respondents said they were open to stores keeping in touch … Continue reading
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
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