The holiday season is fast approaching, and for college bookstores, it’s more than just a time for students to wrap up their fall semesters; it’s an opportunity to boost revenue and engage with their campus communities. In this blog post, we’ll explore the latest holiday retail trends specifically tailored to college bookstores, helping you make the most of this festive season.
Personalized Merchandise
Customers know brands are able to offer a personalized experience with increased data collection methods, and they expect it — BusinessWire says 69% of shoppers expect retailers to provide more customized offers. Offer students this with custom apparel, mugs, and even textbooks with students’ names or college logos. Personalization adds a special touch and encourages students to shop on campus for unique holiday gifts.
Promote Discounts
Amidst economic uncertainty, shoppers tend to look for discounts when buying for the holiday season. 88% of people polled said that inflation will be impacting their holiday buying this season, so get ahead of it by advertising discounts and seasonal opportunities for shoppers to save money.
Sustainable Products
Sustainability is more than just a trend as students have become increasingly eco-conscious and want their purchases to reflect their values. Think about stocking eco-friendly products like reusable water bottles or recycled notebooks this holiday season.
Offer In-Store and Online Options
Online and mobile shopping to prioritize customer convenience is a key component of retail success. Ensure that your college bookstore’s website is user-friendly and mobile-responsive and consider offering exclusive online-only deals to attract tech-savvy students.
Create Relevant Gift Sets
Gift sets are a great way to introduce shoppers to new products they might like while giving them the convenience of pre-curated gift sets. Create themed bundles that cater to different interests or majors, making it easier for shoppers to find the perfect gift. Examples could include “Study Essentials” with notebooks, pens, and highlighters or “Gifts for the Reader” with gift cards, recommended books, and bookmarks.
Final Thoughts
The holiday season is a great opportunity for college bookstores to boost sales and connect with their campus communities. By embracing these recommendations, your college bookstore can thrive during this festive season. Happy holidays and happy shopping!
Sources
https://www.washingtonpost.com/climate-solutions/2021/12/08/christmas-gifts-sustainable-holidays/
https://www.wordstream.com/blog/ws/2023/08/29/holiday-marketing-trends
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