User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with UGC. Not only will these social media posts be visible to you, they will be visible to all of their friends and followers on social media too. That’s double the exposure with little to no effort on your part.