Effective visual merchandising is an important tool for retailers, especially during the back-to-school season. Good merchandising engages your shoppers, drives foot traffic, and increases shopping cart conversions to boost your revenue and meet sales goals. Keep reading to find some merchandising strategies for the back-to-school rush. Build Attractive Displays Visually appealing product displays are crucial … Continue reading →

Several businesses run on seasonal cycles, and your college bookstore is no exception. Summer can be an especially slow season for many campus retailers due to the lack of students on campus. However, don’t look at summer as an obstacle to overcome; view this off-season as an opportunity to tap into strategic initiatives. Keep reading … Continue reading →

Training retail staff is an incredibly important part of running a campus bookstore. Without the proper training, staff won’t know how to handle customer service, run the checkout stand, restock items, and other crucial aspects of their role. Learn what mistakes to avoid when training staff to make sure your employees can competently handle any … Continue reading →

Managing your inventory is a crucial part of running your campus bookstore. After all, you can’t make any sales if you don’t have inventory! Keep reading as we unpack the importance of making a mid-year inventory review. Inventory Mistakes can be Costly If you run out of stock of items, you lose more than just … Continue reading →

Preparing for the fall semester can feel like an impossible task sometimes. Between running the store and taking action behind the scenes, things get confusing and complicated quickly. But did you know there are certain things you should absolutely do, and others you should absolutely avoid? Keep reading to see our most important Dos and … Continue reading →

Now that summer is officially here, orientation and other aspects of the back-to-school rush are in full swing. It’s only a matter of time before students are moving back into residence halls and apartment complexes for the fall semester. Here are 3 steps you can take today to make sure your campus bookstore is fully … Continue reading →

Social media is an inescapable facet of retail in the modern age. Retailers both large and small use social media to advertise themselves and the products they carry, and customers use it to search for products they’d like to buy from their favorite stores. But did you know you can use social media to promote … Continue reading →

Sustainability is shaping retail in significant ways. Increasingly each day, consumers are searching for brands and products that adopt eco-friendly business practices into their daily operational procedures. Keep reading to see sustainability trends in retail that will be sure to impact your college bookstore for the foreseeable future. Recyclable Packaging Products contained in recyclable packaging … Continue reading →

There is no way to completely eliminate the carbon footprint in the retail sector, but there are some things bookstores and individuals can do to help reduce the overall impact of retail activity on the environment. Here are three ways you can reduce your bookstore’s carbon footprint that you can put into action today. Stock … Continue reading →

Sustainability is a major factor that influences Gen Z’s purchasing decisions. It’s a core value for this cohort of consumers, who are also your primary customers as the current generation of college students. Keep reading to see how Gen Z college students prioritize sustainability in retail. Sustainability as a Core Value A few core values … Continue reading →