Esports is a booming industry, with year-to-year growth being projected over 8.7%. As a result, stocking products for esports players and marketing them will be crucial for college stores. Here are a few tips to create effective marketing to reach esports gamers!
Understand the Types of Games Being Played
Esports include a variety of game types, from player-by-player to real-time strategy, and each type of gaming works best with differing equipment. Knowing which games your audience plays most allows you to cater marketing directly toward them, making it more effective.
Understand Motivations for Gaming
Gaming motivations are split into six categories — social, or working with and/or against other players, achievement, action, mastery, or being strategic to complete milestones, creativity, and immersion, or playing in fantasy and story-oriented worlds. Understanding what combinations of motivations your students have allows you to better market to them.
Utilize the Most Effective Social Medias
Like other market segments, gamers have the social media platforms that they prefer, including Twitch, Twitter, and YouTube. Marketing on these platforms allows you to better reach your audience and allows you to create engagement with them.
Invest in Video Marketing
Video games rely heavily on graphics and audio, so using that in your marketing strategy is a great way to connect with gamers and convince them to pay attention to your advertisements. By using video and virtual reality elements, you are creating advertising that engages gamers just like their games do.
Final Thoughts
Esports marketing is a growing segment due to the increasing popularity of gaming among college students. Creating marketing plans for a new demographic can be difficult, but these tips will help you create engaging advertisements for esports gear.
Shop esports products to support your students here.
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