When creating your email campaign, arguably the most important part is the call-to-action (CTA). The CTA is typically a button with a short phrase to grab the customer’s attention and encourage them to take an action on your email. Your goal is to make the CTA visible and compelling, so your customers take an extra step beyond simply reading your email. Experiment with CTAs to see which one performs best for your audience.
What are some good CTAs?
If you are trying to encourage a purchase or link to your ecommerce site, here are some good CTAs you can use (especially if you are offering a sale or promotion):
- Shop now
- Shop now. Get 50% off.
- Shop our best sellers
- Act now
- Save today
- Buy now
- Buy it today
- Yes! I want one.
- Order now
- Repeat my order
- Claim my coupon
- Reveal my mystery coupon
- Start saving today
- Don’t delay. Save now.
- See my hand-selected deals
- Get 50% off now
- Get free shipping
- Free gift with purchase
If you are trying to collect feedback, perhaps for a survey or to get customer reviews for your website, here are some CTAs to test out:
- Complete our 5-minute survey
- Take our survey
- Leave us a review
- Review our product
- Give us your feedback
- Let us know how we did
- How can we improve?
If you are trying to grow your social media following or direct your audience to a blog, here are some CTAs ideas:
- Follow us
- Click to follow
- Let’s stay connected
- Like us on Facebook
- Check out our Instagram
- Share now
- Read our blog
- Read more
- Read more here
- Keep reading
- Learn more
- Find out more
- Subscribe
- Click for more
- View full post
Remember these tips
Since a CTA is encouraging an action, use action-inducing words for more impact. The shorter, the better. Testing has shown that relatable CTAs with “I” or “me” with action words have higher click through results. A good CTA also provides the right amount of urgency and is easy to find in your email.
Keep reading
Check out our article on making your email campaign stand out or check out our article on getting the best open rates.
Sources:
retailconnection 