How To Create Compelling In-Store Signage

It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of the shoppers’ experience, giving them the information they need to make an informed purchase decision. Here are 5 guidelines to follow when creating signage for your store.

  1. Be Specific
    Include specific details in your signage so students have all the information they need to make informed purchase decisions. 68% of consumers made a purchase because of a sign that caught their interest.
  2. Keep it Simple
    Your students are constantly on the go, which means they don’t have a lot of time to browse. Keep your content concise and to the point so they can easily navigate the products they need at the best price.
  3. Make it Stand Out
    You only have a few seconds to catch the eye of your students so make it count. Three out of four customers said they told someone about a store simply because of its signage.
  4. Create a Call to Action
    Make sure to highlight what you want students to do with the information in front of them. Make the call to action clear to students so they can act appropriately.
  5. Stay Relevant
    Anticipate students’ needs and tie your signage into the time of year students are experiencing. If it’s freshman orientation, create signage about products that students will need to start their classes.


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