Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment with new technology–things like money and technical support can stand in the way. However, that does not mean that these strategies cannot be implemented in campus stores. Learn from those who’ve done it best and examine four trends in retail technology that overlap the digital experience with reality.
Source: Samsung Business
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