Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out that they do not fit into common stereotypes. Understanding how to reach the millennial shopper will open up your store to new customers and keep your fans coming back.
Campus stores have a unique advantage when reaching out to millennials; they have direct access to their target demographic. Knowing how to target potential customers is just as important as in-store customer service. Learn how to influence purchasing decisions of millennials with this great infographic.
Source: Digital Information World