As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
In October 2020, Apple announced the iPhone 12. The new iPhone comes packed with features, one being MagSafe. Now you might be wondering what’s MagSafe and what does this mean for iPhone accessories. We’re going to break it down for you. MagSafe is a magnetic coil ring in the new iPhone12 that connects accessories to … Continue reading
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
Last week, we briefly mentioned 5 trends to watch in 2021. We’d like to expand on a few of these trends. This week, we are going to discuss how delivery is evolving. We’ve all seen delivery explode in 2020 and it’s going to continue in 2021 and beyond. Consumers appreciate the convenience and comfort of … Continue reading
It happened. Thanksgiving came and went, and your school is one of many that asked students not to return to campus after the holidays to prevent the spread of COVID. Never in a million years did you think you’d find your store in the position of having to close your store early for in-store business. … Continue reading
Retail has been evolving over the years but due to COVID-19, some trends have evolved quicker than predicted. Here are some trends that we’ll continue to see in 2021. Social Commerce With shopping features being added to social platforms, consumers have an even more seamless way to shop online. In 2020, we saw a partnership … Continue reading
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