retailconnection

Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of the most powerful tools around and is an important social media strategy to utilize.

Sources: huffingtonpost.com, digitalinformationworld.com