Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And more than 75% of small businesses use social media to market their business. With such a high number of companies using social media it has become almost necessary for small businesses to have a social media site to keep up with competitors in the digital world.
Here is what you need to know about each site for posting:
Facebook — The ruler of social media. Facebook holds the #1 spot for the most active daily users. Many small businesses use Facebook for marketing. That being said, Facebook is your friend and will help you reach pretty much any audience you want. You can post anything on here. If you choose to invest in Facebook advertising, you can narrow down your audience to make sure you get exactly what you want. However, if you do not have a budget for this, Facebook might not be for you.
Instagram — A picture is worth a thousand words. And it’s easy marketing! People are more likely to remember something they see than something they read. The downside to using Instagram is that you can’t share links in the post, though you can use links in your bio (note, you can only have one clickable link in your bio). The upside to using Instagram is that users can link other social media accounts to this account, which will allow you to share your post(s) easily to other platforms. Users can also use Instagram Stories which can be used as teasers for things you’re trying to promote. Want to gain traction on your Instagram page? Consider using an influencer. As far as content to post goes, think lifestyle photos. Show pictures of your store, community events, celebrations, etc.
Snapchat—Like Instagram, this is photo/video based. Snapchat allows users to share directly with another user or on their story. This is a great way to engage the millennials. This can be a very difficult platform for small businesses to use. To do advertising on snapchat you’ll need to pay for filters, which are designed to be active for a short amount of time. Although this can be expensive, it’s a fun way for students to engage with you and essentially advertise for you.
Pinterest—175 million active users monthly. Use Pinterest to promote your products. This is a great spot for you to advertise creative solutions. Think of how you can help your students organize their dorm rooms.
Twitter — Known for real-time updates, Twitter has roughly 330 million active monthly users. One of the benefits of using twitter is that you can reach a large audience. The downside to using twitter is that it’s hit or miss. It’s not that users don’t like your content, it’s that they probably don’t see it because Twitter feeds fill up fast. Try posting the same content a few times to get a larger reach. If your goal for posting on social media is to get eyes on your website, Twitter is the space for it.
YouTube —Revolves around visual content. What sets this platform apart from others is that it’s owned by Google. If you like to optimize your search results with keywords, this is the site for you. If you have a specific product that you want to promote consider using a video to do it. This gives followers a better look at how the product is used in real life.
If you’re launching a new social media site, use your current one to help promote the new one. That will help you gain followers on your new site as well as keep your audience engaged. Provide your students and customer base with good content and they’ll eat it up and keep coming back for more. Keep the content flowing! To keep your audience engaged you’ll want to aim to post something at least once a week, and it’s not a bad idea to post more frequently than that.