This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started!
Have you ever seen a social media post that looked more like a blog post? Perfect for those who have the time to read it, but for those who don’t they’re going to move on quickly. Don’t risk losing your audience because you’re posting the wrong type of content on your social media sites. Master these guidelines and you could be on the train to success and actively gaining new followers in no time.
Here are some general guidelines:
- Facebook: Videos and curated content. Students love videos! Set the trap and get your viewers hooked with valuable content. For example, you could make a series of posts.
- Instagram: Hi-res lifestyle photos. Instagram has become the spot to post only the best photos. Other popular things to post on Instagram include quotes and stories. If you’re looking to engage your audience on here, consider asking questions to get the conversation started.
- Twitter: News and blog posts. If you’re going to post news articles, make sure they’re relevant to your audience or your company. And as we’ve stated in previous posts, you might want to consider posting your content a few times on Twitter. Twitter feeds fill up quickly, which means your content could easily be missed. If you’re looking to engage your audience, it doesn’t hurt to put your posts out there a few times (but be careful to not overdo it).
- LinkedIn: This is one of the most popular sites to post job openings. But it’s also a great spot to post company news, or articles related to your company.
- Pinterest: Pinterest is different from other social media sites. Pinterest is a site for inspiration and ideas. If you’re going to have a Pinterest site for your business, consider adding a save button to products on your E-commerce site. Doing this will allow your customers to save products on their boards.
Do not to overdo it with your content because your content is not meant to be shared on all platforms. Remember that different platforms cater to different audiences. Instead of posting the exact same thing to each of your social media sites try to use some variety. When it comes to content to post, don’t be afraid to get creative and have fun. Consider creating unique hashtags for your company. Also be sure to keep your content fresh. Keeping your feed fresh could make or break your social media following.